Chai Lee Fung
CHIEF LEARNING DESIGNER
Ms. Chai has extensive experience in education and online content and publishing. She has a degree in Science with Education. She completed the INSEAD International Executive programme in 2000; awarded the Advanced Certificate for Training and Assessment in 2009; and attended the Phillips ROI Consultant Training in 2016.
Chai Lee Fung has more than 25 years of experience in leading e-learning design and development and digital product development across various industries. She led the digital transformation for 2 newspaper organisations: SPH in Singapore & Utusan Media Group in Malaysia. Chai was the Head, Digital Product Design for Pearson Education covering Singapore & Malaysia in the K-12 space.
In recent years, Chai was a consultant to various organisations. Her roles include leading the User Experience Design for a client’s Social Learning System; conducting an Impact study for a University’s Social Learning Platform; building and coaching a learning design team for a client who won a contract for implementing Technology-based Learning in a university.
In the area of corporate training, Chai trained the Learning Team from AMRET Microfinance in Cambodia when they were evaluating e-learning for the organisation. Recently, Chai conducted a series of Learning Experience Design workshops for various corporations and institutions.